customer stories

At Optimizely, I created a library of case studies and videos to help the team close more deals. I shadowed sales calls to understand the challenges current and prospective users were facing and then created case studies to address those needs. Putting my journalism background to good use, I interviewed users across the globe to tell new and interesting stories each time.

Once each one was published, I lead the strategy for promoting the final product and created templates and guidelines to empower my teammates to contribute to the library too.