a library of success stories, built from scratch
customer stories
Learn how Bleacher Report -- the ESPN of the digital space -- used Optimizely to test their conversion promos which ultimately led to an increase of social c...
See how Optimizely helps Chrome Industries to deliver a better web experience to online shoppers.
At Optimizely, I created a library of case studies and videos to help the team close more deals. I shadowed sales calls to understand the challenges current and prospective users were facing and then created case studies to address those needs. Putting my journalism background to good use, I interviewed users across the globe to tell new and interesting stories each time.
Once each one was published, I lead the strategy for promoting the final product and created templates and guidelines to empower my teammates to contribute to the library too.
